(12:00pm-4:00pm) Assessing the Commercial Value of Your Archives
The popularity of history on cable,
network and public television, as well as internet auction sites
increase the potential for archives to take advantage of the expanding
interest in history and nostalgia. Yet it is sometimes difficult to know
where one should begin.
What makes an archival
collection commercially valuable?
Which items, formats or content
have the potential to become a source of income for an archival
How does one start a marketing
What types of products sell?
What questions should you ask an
attorney in order to market your images?
Learn how to evaluate the inherent,
artistic and historical value of archival collections for
marketability. This session includes an overview of how to establish
pricing and procedure guidelines, as well as an introduction to
evaluating merchandising vendors. This practical workshop gives you the
framework including real samples from various archives.
Who is Archive Media Partners (AMP)?
Archive Media Partners employs
archivists and librarians working for other archivists and librarians.
AMP offers process management recommendations, customer services
evaluations, technology testing, thesaurus construction and full-service
indexing. The company was founded by Kim Schroeder, who is a part time
faculty member at Wayne State University’s School of Library and Information Science
. She also holds a Graduate Certificate in Archival
Administration. In 2001, her alma mater recognized Schroeder as an
Emerging Corporate Leader. She is supported by a multilingual team of
subject experts and information professionals. The team has succeeded
in indexing more than 1,000,000 images and thousands of hours of footage
for clients across North America.
To be announced