by Sara Martin

If you’ve heard of Second Life but wasn’t really sure what it was, or perhaps you’re feeling hesitant about learning “another” new thing, take heart. I’m here to provide information and guidance to this new social media tool. Check out this 3 minute YouTube video for a quick demo on Second Life and how it’s being used to teach university classes.

In a nutshell, Second Life is a software program that looks like you’ve entered a three dimensional (3D) world on your computer. It’s fantastic for demonstrating processes, displaying artifacts and information, interacting with other people, collaborating, building in accountability to distance education courses, teaching complex concepts, simulations and more. As if it couldn’t get any better, creating an account in Second Life and using their software is free!
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by Lisa Rabey

I’ve discussed Twitter in a variety of capacities on AMPed but mainly within the context of using mashable technologies that include Twitter, but I have not discussed a feature of Twitter that sometimes is overlooked – retweeting.

What exactly is retweeting? Retweeting is taking a tweet that was originally sent by one person that you follow and you in turn forward it on to your own followers, usually with an added comment so that the new tweet would look something like this:

Awww RT@stephenfry Plus *eyelidflutter* Steve Jobs said “Hi, Stephen” *swoon*.

In this case I’m commenting on a tweet originally sent by @stephenfry, whom I follow and in turn, I forwarded that tweet to my followers along with my comment. Because of the format of the tweet, it is generally understood that everything before the “RT” is by me and everything after the “RT” is by the originating author. And this is accepted as the norm in Twitter communication for since time immortal (or 2006).

It is exactly like email forwarding, with the exception that you cannot selective choose who your retweet goes out to, it has to go out to all of those that follow you or none at all.
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by Ruth Wilner

In March, Rachael Clark discussed the necessity of completing a needs assessment as one of the important skills used in developing a digital collection. I would definitely agree that it is a vital skill for any information professional. Cliché as it is, one of my go-to phrases is, “If you fail to plan, you plan to fail,” and performing a needs assessment is an essential part of the planning phase for any project. This includes diving into the world of social networking.

The first decision to consider with your team is what kind of social media outlet will be most beneficial. There’s more to the world of social networking than microblogging on Twitter. You can get your professional persona out there with LinkedIn, share attention-grabbing images of your collection using Flickr or post a webinar on YouTube. Consider your needs, speak with people who are fully immersed into the world of social networks and learn from them. There are many options from which to choose. Do a bit of research into what will work best for your organization before you spend too many “hit and miss” hours. Time is money, folks!
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by Molly Jean Schoen

Earlier this month, the Library of Congress announced that it would house every “tweet” ever posted on Twitter. Every 140-character-or-less blurb on the site is now part of the vast LoC archives. This got me thinking: what are the issues at hand in archiving social networking sites? And why is it important?

Recently, while cleaning out my apartment, I found a relic of primitive social networking—a printed-out Facebook message from 2005. Nostalgia instantly struck. Five years ago, Facebook was [thefacebook], with a much simpler interface. A toolbar on the left listed the humble features of the relatively new site: My Profile, My Groups, My Friends, My Away Messages. Clearly, Facebook was trying to emulate MySpace —which was then by far the preferred means of social networking.
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by Lisa Rabey

If you are following any blogs on social media, the one that should be at the top of your list is Mashable. While at times the writing is a bit sensationalistic, Mashable is great for getting news and information as it happens making it one of the definitive sources on social media and networking on the web.

Anyone old enough to remember the days when McDonald’s used to change their signs when they sold X number of burgers? Fan fare and promotions were a blazed the numbers climbed and once McDonald’s hit 99 billion burgers, it stopped counting.

Today, Mashable reported that Twitter reached 10 billion tweets. Here is how the numbers work out: Twitter begins in early 2006 and it takes nearly 2.5 years to reach the first billion tweets (fall of 2008). One year later, it quintupled the number of tweets (from one billion to five billion) in 1/3rd of the time. And six months later, Twitter doubled that figure to ten billion tweets served.

Yowza.

And unlike McDonald’s, Twitter is not going to stop counting.
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by Lisa Rabey

One of the great things about Social Networking is the ability to transparently publish information across various social networks simultaneously. When I update my personal blog, without additional interaction by me, updates are sent to my Facebook, Twitter and FriendFeed accounts. This is done via the magic of APIs and the widgets that utilize the existing sites API information

API is short for “Application Programming Interface,” and essentially allows third party developers to create new ways, or mashups, of the existing technology with other technologies – hence the transparency of publishing my content from my blog to other sites. One could argue that this ability is at the heart of Social Networking since personally I’d be less inclined to re-post my content repeatedly on other sites, which means more work for me and also takes out the “Gee-whiz!” factor when introduced to new mashups or widgets that will do it for me.
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by Lisa Rabey

One of the things that makes social networking is the ability to comment and share whatever it is you’re reading or interacting with to others in your group, whether by email, Facebook, Twitter or social bookmarking sites. On the flip side, one of the downsides is that for nearly every site you interact with, you almost always have to create a login to participate. This is not necessarily a bad thing in that it allows you to control what information about yourself that is available to the site admins, it allows the site admins to also gauge who is using their service and it is helpful if you consistently frequent the same sites on a regular basis.

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by Lisa Rabey

It’s all well and good to get super excited about technology, but without examples of these technologies in action, what’s the point of being super excited? With that being said, every Friday AMPed will be showcasing a website that takes these technologies and really makes them work, whether in design, implementation or as a mashup. These are websites that are taking their outreach and content to the next level by making their sites not only more aesthetically pleasing but also more interactive with their audience.

This week, we’re showcasing Haystack, the online archive of Colby-Sawyer College. What is great about Haystack is that not only is it aesthetically pleasing, easy to browse and navigate, but it also uses social networking tools to allow the reader to re-share the information to Delicious, Digg, Facebook and other sites. Haystack also relies fairly extensively on open source software for their backend.

We’ll let Kelli Bogan, the archivist at Colby-Sawyer, explain more:
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by Lisa Rabey

The one thing that I love about technology is the discovery of something awesome regardless if it is software, hardware or a mash-up application that enhances my overall experience. But what makes the tech even more cool is when the technology just works the way it does without any additional futzing by me.

Keeping that in mind, one of my favorite widgets for WordPress that does just this is Twitter Tools by Alex King. Twitter Tools is kind of a misnomer in that it sounds like contains a suite of options for Twitter< ->WordPress functionality when it really boils down to two things:

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by Kim Schroeder

When I started 15 years ago, we had some really amazing tools already in asset management. What has evolved after that was really entwined with the 1990s web company expansion and what I have called the “gold rush” mentality. Vendors smelled money. They wanted to sell million dollar systems to big media companies, the Fortune 100 and the government. As the flurry evolved we saw less and less money going into development and more into marketing. As more players came to the party, a very cutthroat mentality took hold.
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