Archival Media Preservation header image 4

Virtual Front Door

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part V

November 9th, 2010 · No Comments

by

Part V: Using Social Media for Outreach and PR, part ii: The Big Why

A couple of weeks ago I ended the post on advocacy with the following:

You might be asking yourself “Why should I do this?” Good question and also the point of this post: At the heart of library/archive advocacy is the active pursuit to continue to influence the community at large to the worth and purpose of the local library or archives.

In last week’s (fairly lengthy) post, I summarized the entire post with one sentence that gets to the heart of the matter:

Engage with your community.

(more…)

Tags: ,

Category: Social Media · Virtual Front Door

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part IV

November 1st, 2010 · 3 Comments

by

Part IV: Using Social Media for Outreach and PR, part i

Last week, I talked about the difference between advocacy and public relations as well as presented a good base on how to create and use social media as advocacy outlets. Since the steps to create a social media outreach/PR campaign are similar to creating an advocacy campaign, I’ll discuss more on how to use social media effectively to create, maintain and engage with your community.

Because there is so much to cover with this topic, it is divided into two parts, the first of which covers creating a brand, connecting your social networks, engaging your users, and lastly, creating meaningful content. While I give examples to illustrate my points in this week’s post, next week I’ll spend more time on the WHY you should be doing this rather than just creating the approach to doing it.
(more…)

Tags: ,

Category: Social Media · Virtual Front Door

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part III

October 25th, 2010 · 4 Comments

by

Part III: Using Social Media for Advocacy

When I began to outline this series, my goal was to make sure that each weekly topic flowed into the next so that the current week built upon the previous weeks discussions. As I spent time moving topics around so that each week would (hopefully) flow seamlessly to the next, I kept getting a nagging feeling that something was just not right. Two of my topics, advocacy and public relations/outreach, were the culprits and I finally realized why. The nagging comes in because at first blush, I tend to personally use the words advocacy and public relations pretty interchangeably and I wondered if I did that, it wouldn’t be too far of a stretch to believe that others might do so as well. So what is the difference between the two and why are each of them important?
(more…)

Tags: , ,

Category: Social Media · Virtual Front Door

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part II

October 20th, 2010 · 1 Comment

by

Part II: Social Media Simply Explained

When we presented on social media at AMIA last year, we opined that social media could be easily explained by two statements:

  • Social networking is about connecting people with similar interests on a much larger scale.
  • AND

  • It is about conversations.

A year later, I still firmly believe that it really is that simple. As I said last week, the problem, however, is that in the last year there seems to be plethora of presentations, sites, workshops and classes (to name a few) that will push the need for social media in libraries and archives but rarely will define what social media is. One hand, this is great as it gets the word out for the need of using social media as part of a librarians or archivists daily job routine. On the other hand, the pushing of the tool without defining the tool is still causing huge resistance in using that particular tool. Why?
(more…)

Tags: ,

Category: Social Media · Virtual Front Door

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part I

October 11th, 2010 · 1 Comment

by

Part I: Introduction

A conversation I seem to have a lot these days is discussing the use and instruction of social media, specifically for archival and library institutions. One particular topic that I keep coming back to over and over again in these conversations is that there is a huge push for institutions to use social media, with this push intensified by conferences and professional organizations (to name a few outlets). These outlets heavily advertise posters, panels and classes (to name a few methods) that teach professionals the hows of social media and networking with specific illustration of the more popular social media tools without really explaining the whys.

This in and of itself is not a bad thing. Last winter, Alexis Braun Marks, Kim Schroeder and I presented at AMIA‘s yearly conference on this very subject. Our topic, “When Are New Technologies For You?” was an attempt to give a general overview of what social media is and why it should be used while illustrating a few of the big players in the social networking world. Our audience poll at the beginning of our presentation only enforced what we knew from our research: Most institutions are desperate to get on the social media bandwagon and know that they should, but they have no idea WHY they should or how to go about doing it. Then what happens is that many institutions end up doing one of two things: they join every social network under the sun and then forget about it or they just ignore the siren call of social media in the first place, artificially secure that they don’t need it in the first place.
(more…)

Related Posts with Thumbnails

Tags: , ,

Category: Social Media · Virtual Front Door