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Needs Assessment for Social Networking

May 26th, 2010 · 3 Comments


In March, Rachael Clark discussed the necessity of completing a needs assessment as one of the important skills used in developing a digital collection. I would definitely agree that it is a vital skill for any information professional. Cliché as it is, one of my go-to phrases is, “If you fail to plan, you plan to fail,” and performing a needs assessment is an essential part of the planning phase for any project. This includes diving into the world of social networking.

The first decision to consider with your team is what kind of social media outlet will be most beneficial. There’s more to the world of social networking than microblogging on Twitter. You can get your professional persona out there with LinkedIn, share attention-grabbing images of your collection using Flickr or post a webinar on YouTube. Consider your needs, speak with people who are fully immersed into the world of social networks and learn from them. There are many options from which to choose. Do a bit of research into what will work best for your organization before you spend too many “hit and miss” hours. Time is money, folks!

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Category: New Tools · Social Media