After reading some marketing information from a DAM vendor, and working in the field for nearly 20 years, I just needed to vent about how some present their product.
Some DAM system vendors often tout their automated systems as replacements for what they claim is “costly manual tagging”. Yet, after implementing one of these expensive systems, their customers often turn to information professionals for metadata development help, because their end users are unable to find the assets they need in a timely manner. There is an obvious disconnect between full automation versus high-end manual service.
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